Take five minutes to recall all the times that you installed an app. How many times did you actually keep the app? Studies show that nearly one in every four people abandon mobile apps after only one interaction. This is a scary metric, alternatively, with expert Mobile App Development strategies the tables can be turned for your mobile app.
Before we move on to some expert tips for increasing your mobile app’s usability, let’s take a moment to understand exactly what causes users to uninstall apps?
Common causes for mobile application abandonment:
-The app is very slow and takes too much time to load
-The design is far from pleasing
-The readability is complex
-The app doesn’t deliver the features that it promises
-Navigation is complex
Each one of the above factors plays a major role in adding value to your app’s usability. Think about it, if you were to install an app, how long would you wait for it to load? Let alone how many different navigational paths would go down to complete a goal? You would get fed up pretty fast.
In contrast, expert Mobile App Development companies that follow the below-mentioned tips have created aw-inspiring mobile apps that are attractive and interactive.
#1 Keep The Navigation Simple
This is a very important feature that is applicable for e-commerce stores, websites, and especially for mobile apps development. Users in the present era are the hardest to satisfy, the reason is that they want qualitative products that have speed and are capable of getting the work done in no time. Consequently it’s essential that you make your app’s navigation a piece of cake.
Unclutter your mobile app with an aim to make it minimalistic and approachable. People want the necessary information within seconds if they can’t find the search bar they won’t stick around looking for it. Some expert Mobile App Development companies work very hard to make their application unique, they end up adding features and options that are unnecessary. Apps that have cluttered menus with inaccurate or excessive steps will only confuse and repel the user, causing them to abandon your app altogether. So remember to keep your navigation simple and relevant.
Questions to ask yourself during mobile app development:
-How Should I structure the content?
-How should I effectively explain the navigational choices?
-Which type of navigation menu would suit my app?
-What is the simplest way to design the navigational menu?
#2 Expert Mobile App Development for More Speed
Like mentioned above, app speed is an important usability factor. You can optimize the images and video content to render higher speed, other than this there might be unknown bugs in the backend that might be the cause for your sluggish app performance. Test your app repeatedly to improve and increase its speed, have a look at some tips to help you optimize for speed and performance:
-Update your app occasionally
-Make sure your server isn’t faulty
-Prevent your app’s data from overcrowding
#3 Clear and Concise Content for Better Readability
During the mobile app development process, remember that you only need enough content to help your users achieve their goals. You don’t need excessive elaboration or long paragraphs to get the point across. Consider the buying process, users don’t require excessive elaboration but, withholding necessary information can cause error and frustration. The easiest way out is to present the necessary information in a clear and concise way. Here are some tips to help you get the job done effectively:
-Compile your content so that it quickly gets the point across
-Pass your content through a readability assessment
-Keep your words simple, there is no need to complicate things
-Pay close attention to typography
#4 Make A Clean User Interface
One of the biggest barriers that even expert mobile app development teams face is trying to create a clean and attractive User Interface; this is actually because of the small screen sizes. App developers have to make sure that they can effectively incorporate all the content in the screen without making it look cluttered and consequently unapproachable. The art of minimalism is very powerful, the next time you create your app’s UI, remember the following tips:
Simple Color Scheme: Keeping the color scheme simple helps improve the user experience but a complex color scheme can leave a negative impression. You can use the monochromatic or analogous color schemes for this purpose.
Make Use of Blur Effects: Blur effects are a creative way to play with the different layers and hierarchy of the interface.
Use One Typeface: Mixing too many typefaces can make it look sloppy and unattractive
Don’t forget whitespace: Using whitespace gives a clean and minimalistic touch to the User Interface
#5 Reduce The Number of Steps
If a goal can be completed in 5 steps why would you extend it to 10 steps? Which path would you be more interested in taking, the shorter one or the lengthy exhausting one?
You want to keep your users engaged not annoy them to the edge so they end up abandoning your mobile app. Keep everything concise and engaging.
Conclusion:
As soon as you start developing your app, your goal should be to make the app functional and usable. Use a minimalistic design approach, make your app responsive and speedy, make navigation a piece of cake, and don’t forget to make it attractive. After you go through the above-mentioned steps, don’t be in a hurry to launch your app because there is always a chance of error and you want to make sure that you refine the app as much as possible. Consequently, you should always pass your app through manual as well as automatic testing phases. If you would like to add anything, feel free to leave a comment and if you’ve been looking for an exceptional Application Development company, feel free to contact us today.
